Audi AG is a German automobile manufacturer with headquarters in Ingolstadt, Bavaria, and has been an almost wholly owned (99.7%) subsidiary of the Volkswagen Group since 1964. The company evolved from Auto Union, NSU, Horch and DKW, the former having incorporated the historic Audi company which was founded in 1910.
Audi's corporate tagline is Vorsprung durch Technik, the English translation meaning Advancement through Technology or Head Start through Technology. This German-language tagline is also used in other European countries, including the UK, and in other markets, such as Latin America, Oceania and parts of Asia including Japan. The American and Canadian tagline is Truth in Engineering.
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